Why Your Facebook Ads Don’t Work After Meta’s Andromeda Update (and how to fix them before Q4 ends)
Hey, if your Facebook ads are suddenly performing badly — high costs, low reach, random results — don’t worry. It’s not your fault. Meta has rolled out a new update called Andromeda.
Here’s what’s really happening.
What’s this “Andromeda” update? Before, you could run ads with interest targeting, split audiences, and lookalikes — and they worked fine. Now, Meta’s AI handles all that automatically. The system doesn’t care much about detailed targeting anymore. It uses deep learning to decide who should see your ad based on millions of signals.
So if you’re still running ads the old way, Meta’s AI gets confused and your results drop.
Why your old campaigns stopped working Here’s what’s causing problems for most advertisers:
Too many ad sets — the AI can’t learn properly.
Only 1–2 creatives — not enough variety to test.
Manual targeting — limits the AI’s reach.
Messy pixel tracking — the system can’t optimize correctly.
How to fix it If you want your ads to perform again, here’s what’s working now:
Go broad. Use Advantage+ audiences or simple broad targeting. Trust Meta’s AI — it’s much smarter now.
Feed the machine. Give it 4–6 different ad creatives with different hooks and styles. Fix your pixel and conversion tracking so Meta gets clean data.
Make your creative the new targeting. Your visuals and message tell Meta who to show your ad to.
Be patient. The new AI takes more time to learn, so don’t panic early.
The bottom line Stop trying to beat the algorithm. You can’t outsmart it. Work with it. Give it clean data, multiple creative options, and time to learn. Once it understands your audience, your CPM will drop and your results will improve.
Final thoughts The Andromeda update isn’t killing Facebook ads — it’s improving them for people who know how to adapt. If you learn to work with the AI, you’ll stay ahead of everyone still blaming the algorithm.
If you want my Facebook Ad Fix Checklist — the one I use before running client ads — comment “Checklist” and I’ll send it to you.
CRAZYY GROWTH A REMOTE DIGITAL MARKETING AGENCY